As a result, these shoppers can browse and purchase products on e-commerce websites beyond Amazon, using their Amazon account for checkout and enjoying the trusted fulfillment services offered by the platform.

This collaboration between Amazon and Shopify began in August 2023, following the launch of Buy with Prime in April 2022. Prior to the partnership, implementing Buy with Prime on a Shopify site required manual modification of template code—a challenging process for merchants. 

With the introduction of the Shopify app, integration becomes more streamlined, allowing for catalog, promotions, and order syncing. Although some features are still missing, such as product reviews from Amazon and a shopping cart for multi-product checkout, the Buy with Prime app empowers a wider range of merchants to embrace this service.

This news – in concert with the very recent partnerships between Amazon and both Meta and Snapchat -show that the e-commerce giant isn’t just coasting into 2024.

Amazon has their hands firmly on the wheel and are making sure to stay at the forefront of omnichannel fulfillment and social commerce, two big levers driving e-commerce sales.

Key Takeaways

• The Buy with Prime Shopify app is now accessible to all merchants, expanding the integration capabilities for e-commerce businesses.
• This app simplifies the integration process, breaking down previous technical barriers and fostering a smoother customer experience.
• Mass adoption of Buy with Prime is just getting easier, with the user-friendly app encouraging more brands to experiment with their Amazon and Shopify presence.

Frequently Asked Questions

What is the Buy with Prime app for Shopify?

The Buy with Prime app for Shopify is an integration that allows merchants to add Amazon’s fulfillment and checkout service, Buy with Prime, to their online stores. Previously invite-only, this app is now available to all Shopify merchants who wish to utilize Amazon’s fulfillment network.

How does the Buy with Prime checkout service differ from PayPal or Apple Pay?

Buy with Prime is not merely a payment option, like PayPal or Apple Pay, but a complete e-commerce experience. Amazon handles both the checkout process and fulfillment, making it a comprehensive solution for online merchants.

What benefits does the Buy with Prime app provide for Shopify merchants?

The integration of Buy with Prime into Shopify removes the need for manual code modification, simplifies the setup process, and enables catalog, promotions, and order syncing between Amazon and Shopify. This makes managing orders and inventory more seamless and efficient for merchants.

What features are missing in the new Buy with Prime integration?

The new Buy with Prime integration does not currently support product reviews from Amazon on product pages and lacks a shopping cart for multi-product checkout, which was available in the original integration.

Who are the target users for the Buy with Prime app on Shopify?

The target users for the Buy with Prime app on Shopify are brands that already sell on Amazon and operate a Shopify store or those who wish to launch one. The app simplifies the process of trying Buy with Prime for brands with an existing Amazon presence and fosters a more seamless shopping experience for customers.

How Canopy Management Can Help

As Amazon continues to evolve, Canopy Management’s Amazon agency pros will monitor the changes and their implications for entrepreneurs and online sellers. 

If you’d like to get a clearer picture of what it could mean to your Amazon business, or would like to know more about the services that Canopy offers, we’re here to help. 

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts. 

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

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