Early Prime Day Deals kicked off on July 15th, offering a preview of the main event. The spotlight was on Amazon’s own devices as they were featured prominently among the most heavily discounted items during this early access period.

New Amazon Prime Day Records Were Set

Amazon Prime Day 2024 set new records, demonstrating strong consumer participation and revenue growth. As reported by Adobe Analytics and others, key highlights include:

• Revenue reached $14.2 billion over the two days, up 11% from $12.7 billion in 2023.
• During Prime Day 2024, households spent an average of $152.33 with shoppers shelling out an average of $57.97 per order. 
• According to the research firm Numerator, best-sellers came from all over Amazon’s catalog and included Amazon Fire TV Sticks, Liquid IV Packets, Snail Serum, Premier Protein Shakes, and Glad trash bags. 
• Back-to-school and office supplies saw a dramatic 216% increase compared to average daily sales in 2024. 
• Children’s clothing led the apparel category with a 165% rise. Other notable increases included suits (36%), outerwear (19%), footwear (17%), and accessories (17%).
• The electronics sector experienced a 61% overall increase, with tablets (117%), televisions (111%), and audio devices (105%) seeing the most significant jumps. Other popular items included fitness trackers (88%), computers (80%), smartphones (71%), and cameras (60%).
• There was significant growth in the home goods category with small kitchen appliances the star performers, up 76%. Other home categories also saw increases: kitchenware and cookware (25%), mattresses (21%), home office furniture (14%), and bedroom furniture (11%).
• Third-party sellers outperformed Amazon’s own retail business, achieving their biggest sales day ever.
• The event spanned 24 countries, with increased global consumer involvement.

Mobile Shopping Continues to Expand

Mobile shopping reached new heights during Amazon Prime Day 2024, with Adobe Analytics reporting that 49.2% of all online purchases were made via mobile devices. This marks a significant 18.6% increase from 2023. This is one more reason why Amazon sellers need to focus on the importance of mobile-specific product listing optimization. 

Key points:

• Nearly half of Prime Day transactions occurred on smartphones or tablets, rather than traditional desktop computers.
• Amazon’s strategy of promoting its mobile app for Prime Day deals likely contributed to this trend. The app’s features, such as deal notifications and easy price comparisons, enhanced the mobile shopping experience.
• The substantial year-over-year growth in mobile purchases indicates a broader shift in consumer behavior, with more shoppers embracing mobile platforms for major sales events.

Canopy Partners Reached New Highs

Market-wide statistics are fine, but we’re here to help our partners grow. and, during Amazon Prime Day 2024, the Amazon sales of Canopy partners exploded!   

• The team saw a substantial increase in units sold and total sales across multiple clients, with some achieving up to 486% growth over daily averages.
• Year-over-year growth was a common theme, with partners seeing increases ranging from 20% to 250% in units sold.
• Social Commerce continues to be a force for (ecommerce) good with some partners attributing up to 7% of their sales from off-Amazon traffic. 
• Strategic ad spending kept TACoS low, often significantly below monthly averages, maximizing profitability. 

How Canopy Management Created Wins for Partners

Canopy Management’s Amazon experts demonstrated exceptional skills during Amazon Prime Day 2024. Combining custom-built data models, white-glove ad management, and SEO-friendly listing optimization, the impressive results were apparent throughout our large client base.

Key aspects of Canopy’s strategy included:

1. Targeted Ad Spend – Canopy Management strategically allocated advertising budgets across various ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. The custom-built, balanced ad campaigns ensured maximum visibility without overspending.
2. Dynamic Bid Adjustments – Canopy implemented real-time bid adjustments based on performance data, allowing the ad team to capitalize on high-converting keywords and placements while minimizing spend on underperforming areas.
3. Product Listing Optimization – In preparation for Prime Day, Canopy fine-tuned product listings to improve organic rankings and conversion rates, giving the paid advertising efforts a big head start.
4. Inventory Management – Canopy worked closely with clients to ensure adequate stock levels, preventing lost sales opportunities during the high-traffic event.
5. Performance Monitoring – Advanced analytics tools helped Canopy track performance in real-time, allowing for rapid adjustments to strategies.

Canopy Management: Next Steps For Ecommerce Sellers

As Amazon Prime Day 2024 comes to a close, it’s clear that this shopping event continues to grow in significance for both consumers and sellers. 

Canopy Management’s partner success during this event demonstrates the power of strategic planning, data-driven decision making, and agile execution. It also shines a light on what our teams of Amazon experts are doing every single day of the year to drive success for some of the biggest names on Amazon. 

If you’d like a little of the spotlight on your own Amazon brand, reach out to the team at Canopy. We love to help ecommerce sellers create the kind of sales velocity that can change a side gig into a full time, life-changing Amazon business. 

The post Amazon Prime Day 2024: How Next-Level Strategies Helped Fuel Partner Success   appeared first on Canopy Management.

You’ve put in a lot of effort to make sure that Prime Day was a big one for your brand. Canopy’s industry-leading team of Amazon experts provides the comprehensive support – from optimizing your listings to creating innovative advertising campaigns – to make sure that you can keep that momentum going forward.

Now that Amazon Prime Day is finished, here are eight strategies to keep your sales heading up and to the right.

Analyze Prime Day Performance

“You can’t manage what you can’t measure” is a quote that speaks to the importance of strategic data acquisition. Prime Day is one of the most significant events for Amazon sellers. The days following Prime Day offer an unrivaled opportunity to collect and study a wealth of data. Prime Day metrics are a crucial element in your understanding of what worked, what didn’t, and how to improve for future events.

Review Sales Data and Metrics

Start by taking a deep dive into your sales data. Closely examine metrics such as total sales, units sold, average order value, and conversion rates. Look for patterns and trends that can give you insights into your overall performance.

Compare Results to Previous Years and Expectations

Benchmark this year’s results against previous Prime Days and your pre-event calculations. This comparison helps you to identify growth trends, market shifts, and areas that need attention.

Identify Top-Performing Products and Categories

Highlight the products and categories that performed exceptionally well. Understanding which items drove the most sales can help you focus your efforts on these high-demand products in the future.

Assess Your Inventory 

It’s been a whirlwind 72 hours. Post-Prime Day inventory management is critical to maintain momentum and prevent stock outs or overstock situations.

Assess Remaining Stock Levels

Conduct a thorough inventory assessment to understand your current stock levels. Identify any products that are running low and those that have surplus stock.

Reorder Popular Items to Maintain Inventory

For the top-selling items, place reorders promptly to ensure you can meet ongoing demand. This is particularly important for products that continue to have high sales velocity post-Prime Day.

Consider Liquidating Slow-Moving Products

Identify slow-moving or unsold inventory from Prime Day. Consider strategies like discounts, promotions, or bundling to liquidate these products and free up warehouse space.

Optimize Your Amazon Listings

Now is an excellent time to level up your Amazon search engine optimization (or SEO). By optimizing your product listings – based on the feedback and performance data gathered during the Prime Day event – you can rank higher in search results and better connect with shoppers.

Update Product Descriptions Based on Customer Feedback

Review customer reviews and feedback received during Prime Day. Update your product descriptions to address common questions, highlight key features, and improve clarity.

Refresh Images and A+ Content if Applicable

Ensure your product images and A+ content are up to date and appealing. Over the last year, high-quality visuals continue to increase in importance as Amazon conversion rate levers.

Adjust Pricing Strategy for Post-Prime Day Market

Re-evaluate your pricing strategy based on post-Prime Day market conditions. Consider competitive pricing, demand trends, and profit margins when making adjustments.

Follow Up with Customers

Building strong customer relationships is essential for long-term success. Post-Prime Day is an ideal time to engage with your Amazon customers.

Analyze Customer Behavior and Preferences During Prime Day

Examine your customers’ behavior and preferences to understand what drives purchases. Use this information to refine your Amazon product catalog and marketing messages. Tailoring your approach based on customer preferences will lead to better results.

Consider Conducting Post-Purchase Surveys for Additional Feedback

Post-purchase surveys can provide valuable feedback on customer satisfaction and areas for improvement. Use these insights to level up your overall customer experience.

Respond to Customer Questions and Reviews Promptly

Shoppers that just spent their money do not want to wait for answers. Address any customer inquiries and reviews quickly and professionally. Timely responses can enhance customer satisfaction and loyalty. Offering excellent customer service can quickly turn a negative experience into a positive one.

Retarget Prime Day Shoppers

Prime Day shoppers who didn’t make a purchase or need a little nudge can still be converted into customers through retargeting efforts.

Use Sponsored Display Ads to Reach Previous Viewers

Leverage Sponsored Display Ads to target customers who viewed your products but didn’t purchase. These ads can remind would-be buyers of your offerings and encourage a purchase. Set up retargeting campaigns aimed at Prime Day visitors who didn’t buy.

Keep the excitement going by offering post-Prime Day promotions. Limited-time deals can help maintain sales momentum and attract customers who missed out on Prime Day.

Analyze Competitor Strategies

You probably weren’t the only one making a lot of sales in your Amazon niche. Understanding your competitors’ strategies can provide valuable insights and help you refine your approach.

Study Successful Competitor Tactics During Prime Day

Analyze the tactics used by successful competitors. Look at their pricing, promotions, product offerings, and marketing strategies.

Identify Areas for Improvement in Your Own Strategy

Use competitor insights to identify areas where you can improve. Whether it’s pricing adjustments, better marketing, or product enhancements, learning from others can be beneficial.

Consider New Product Opportunities Based on Market Trends

Identify market trends and potential new product opportunities based on competitor analysis and Prime Day performance.

Plan for Future Sales Events

What you’ve learned from Prime Day can easily be applied to future sales events to ensure continued success, particularly when the impressions are fresh. 

Use the insights gained from Prime Day to plan for other major shopping events like Black Friday and Cyber Monday. Adjust your strategies based on what worked and what didn’t.

Start Preparing Early for Next Year’s Prime Day

If you’re like a lot of entrepreneurs, you probably started planning for Prime Day a little later than you would have liked. Early preparation is key to success. Begin planning for next year’s Prime Day well in advance to ensure you’re ready to capitalize on the opportunity.

Set Goals and Strategies for the Rest of the Year

Define clear goals and strategies for the remainder of the year. Focus on maintaining growth and leveraging the momentum from Prime Day.

Amazon Advertising is a Difference Maker

This is a big one, and a separator between Amazon sellers heading up and to the right, and those ecommerce sellers just hanging on. Post-Prime Day is a great time to reassess and refine your advertising strategies.

Adjust Advertising Budgets Based on Prime Day Performance

You’ve worked hard to get your top-selling products to the top of the page. Make sure that they remain visible by continuing to invest in advertising. Evaluate your Prime Day advertising performance and adjust your budgets accordingly. Increase spending on high-performing campaigns and consider reducing spend on underperforming ones. Sustaining visibility can help maintain sales momentum.

Test New Ad Formats or Targeting Options

Experiment with new ad formats and targeting options. Testing different approaches can help you discover more effective advertising strategies.

How Canopy Management Can Help

Prime Day may be over, but the real work for Amazon sellers is just beginning. By closely analyzing your Prime Day performance, you can turn a single-day event into long-term success. 

At Canopy Management, we’re dedicated to supporting Amazon sellers in achieving success every day of the year. It’s a big part of Canopy becoming the quiet force behind many of the top brands on Amazon. 

Don’t navigate this journey alone—partner with Canopy Management and take your Amazon business to new heights.

What would adding 67% more organic sales mean for your brand?

Turns out that when you combine the massive experience of Canopy’s Amazon Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post How to Sustain Your Prime Day Momentum – Essential Steps for Amazon Sellers appeared first on Canopy Management.

Unfortunately, there are more than a few of you out there that have gotten sidetracked by the responsibilities that come with life as an entrepreneur. 

The good news is that it’s not too late to create strategies that allow you to dominate your Amazon PPC campaigns, one of the biggest components of seasonal ecommerce success. 

As Amazon Prime Day 2024 approaches, it’s crucial to have a plan in place that can maximize your visibility and ensure you’re prepared for the surge in traffic and sales. 

Here are three last-minute PPC strategies that you can use to win Prime Day: 

1. Double-Check Inventory Levels and Turn Off Deals for Potential Out-of-Stock Items

Inventory management is a critical aspect of any sales event, especially one as significant as Prime Day. Running out of stock not only means missed sales opportunities but can also negatively impact your product rankings and customer satisfaction. Here’s how you can manage your inventory effectively:

Monitor Your Stock Levels

Regularly check your inventory levels in these days leading up to Prime Day. This will help you identify any potential shortages and allow you to reorder products in time. Use Amazon’s inventory management tools or third-party software to get real-time updates on your stock levels.

Forecast Demand

Use historical data and sales trends to forecast the demand for your products. Consider the impact of Prime Day and adjust your reorder quantities accordingly. Tools like Amazon’s Inventory Performance Dashboard can provide insights into your past sales performance and help you make informed decisions.

Turn Off Deals for Potential Out-of-Stock Items

To avoid disappointing customers and receiving negative reviews, turn off deals for items that are at risk of going out of stock. This will help you focus on products that you can fulfill without issues and maintain a positive customer experience. Adjust your PPC campaigns to stop promoting these items and redirect your budget to products with sufficient inventory.

2. Use Social Media Platforms to Create a Buzz Around Your Prime Day Deals

Social media is a powerful tool for driving traffic and creating excitement around your Prime Day deals. Leveraging platforms like Facebook, Instagram, Twitter, and TikTok can help you reach a wider audience and boost your sales. Here’s how to effectively use social media for Prime Day:

Create Engaging Content

Develop engaging and visually appealing content to showcase your Prime Day deals. Use high-quality images, videos, and graphics to highlight your discounts and promotions. Consider creating teaser posts, countdowns, and behind-the-scenes content to build anticipation.

Use Influencers and Brand Ambassadors

Partner with influencers and brand ambassadors to amplify your reach. Influencers can help you tap into their loyal follower base and generate more buzz around your deals. Make sure that the influencers you choose align with your brand and target audience. 

Don’t worry about needing Kardashian-sized influencers to make a difference. Micro influencers (1,000 to 100,000 followers) have a highly-engaged follower base. They also offer a more genuine and relatable promotion of products, resulting in a higher likelihood of audience conversion. 

The power of micro influencers lies in their close-knit community dynamics where recommendations feel more like advice from a trusted friend rather than a broad advertisement.

Run Social Media Ads

Invest in paid social media advertising to increase the visibility of your Prime Day deals. Platforms like Facebook and Instagram offer advanced targeting options, allowing you to reach potential customers based on their interests, demographics, and behaviors. Create social media ad campaigns specifically designed for Prime Day and monitor their performance closely to optimize your ROI.

Engage with Your Audience

Interact with your audience by responding to comments, messages, and mentions. Encourage users to share their Prime Day purchases and experiences using a branded hashtag. This will create a sense of community and encourage more people to participate in your promotions.

3. Create “Prime Day” Focused PPC Campaigns to Highlight Deals

Your Amazon PPC campaigns play a crucial role in driving traffic and sales during Prime Day. Creating dedicated campaigns specifically for Prime Day can help you maximize your visibility and capitalize on the increased shopper activity. Here’s how to set up effective Prime Day-focused PPC campaigns:

Identify High-Performing Products

Analyze your past sales data to identify high-performing products that are likely to do well on Prime Day. Focus your PPC efforts on these products to maximize your returns. Consider creating separate campaigns for your bestsellers and new products to manage your budget and bids more effectively.

Use Prime Day-Specific Keywords

Incorporate Prime Day-specific keywords into your PPC campaigns to capture the attention of shoppers looking for deals. Keywords like “Prime Day deals,” “Prime Day discounts,” and “Prime Day sale” can help you attract more clicks and conversions. Use Amazon’s Keyword Planner or third-party tools to find relevant keywords and add them to your campaigns.

Optimize Your Ad Copy and Creatives

Ensure that your ad copy and creatives clearly highlight your Prime Day deals and promotions. Use attention-grabbing headlines, compelling offers, and strong calls-to-action to encourage clicks and conversions. Test different variations of your ad copy and creatives to find the most effective combinations.

Adjust Your Bids and Budget

Increase your bids and budget for your Prime Day-focused campaigns to stay competitive and maintain visibility. Monitor your campaign performance closely and make adjustments as needed to ensure you’re getting the best possible results. Consider using Amazon’s dynamic bidding options to automatically adjust your bids based on the likelihood of a conversion.

But be careful, Amazon has expanded the dynamic bidding thresholds specifically for Prime Day 2024. For advertisers using the “dynamic bids – up and down” strategy, the maximum bid adjustment will temporarily increase from 50% to 100% for ads on “rest of search” and “product page placements” during Prime Day. This change will revert to the standard 50% after Prime Day ends.

Amazon recommends using dynamic bidding to enhance campaign performance and save time by automatically adjusting bids in real-time. This temporary expansion is designed to help advertisers capitalize on the increased traffic and potential sales during Prime Day, allowing for more aggressive bidding strategies to secure high-value placements during this period of heightened competition and consumer activity on the platform.

Track and Analyze Performance

Use Amazon’s advertising dashboard to track the performance of your PPC campaigns in real-time. Analyze key metrics like impressions, clicks, conversions, and ACOS (Advertising Cost of Sales) to evaluate the effectiveness of your campaigns. Use this data to make informed decisions and optimize your campaigns for better results.

Want to Have Even More Prime Day Success? 

Prime Day is a huge opportunity for you to boost your sales and gain new customers. By double-checking your inventory levels, utilizing social media platforms, and creating Prime Day-focused PPC campaigns, you can maximize your visibility and capitalize on the increased shopper activity. 

If the thought of an unsuccessful Prime Day 2024 makes you nervous, do what increasing numbers of Amazon’s top sellers do, reach out to the experts at Canopy Management. 

Turns out that when you combine the massive experience of Canopy’s Amazon Advertising Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

The post 3 Last Minute PPC Strategies Amazon Sellers Can Use to Win Prime Day appeared first on Canopy Management.

Exclusive to Prime members, the event will include special features like invite-only deals and early access to discounts on Amazon-branded devices. Prime Day will span 24 countries, underlining its international significance.

Shoppers can expect significant discounts on popular brands such as Clinique, Allbirds, Sony, and KitchenAid. New deals will be introduced frequently, with some dropping as often as every five minutes during select periods.

Exclusive Access

Prime Day deals are exclusively available to Amazon Prime members. The cost of a Prime membership is $14.99 per month or $139 per year. Amazon also offers discounted rates for students and eligible individuals, making these exclusive deals accessible to a broader audience.

Special Features

Invite-Only Deals: Returning this year, invite-only deals allow members to request invitations for exclusive discounts on high-demand items. This feature enhances the shopping experience by providing access to limited-time offers on coveted products.

Early Deals: Members can already access early deals, particularly on Amazon-branded devices like Kindles and Echo speakers. This head start allows Prime members to secure popular items before the main event begins.

Planning to Shop? Here’s How to Get Ready 

To maximize your Prime Day shopping experience:

• Set Up Deal Alerts: Configure alerts for specific products to get notified when they go on sale.
• Use Alexa: Leverage Amazon’s Alexa for notifications and personalized deal updates.
• Create Personalized Deal Notifications: Based on recent searches and views, members can receive customized deal notifications to help them find the best offers on items of interest.

Amazon Will Have Competition

Other major retailers, such as Walmart, are also planning their own sales events to compete with Prime Day. For instance, Walmart’s sale will run from July 8-11, aiming to attract shoppers before Prime Day begins. This competition benefits consumers by providing additional opportunities to find great deals across multiple platforms.

Why Does Amazon Prime Day Matter?

Prime Day has evolved into a significant shopping event, rivaling Black Friday and Cyber Monday in terms of discounts and consumer interest. It serves as an unofficial start to back-to-school shopping and even early holiday shopping for some consumers. 

What makes Prime Day particularly special is its exclusive nature—only Amazon Prime members can access the vast array of deals. This exclusivity drives a sense of urgency and privilege, encouraging more people to sign up for Prime memberships. 

Additionally, the range of discounted items is incredibly broad, spanning from viral beauty products and household essentials to the latest unlocked smartphones and electronics. This means there’s something for everyone, making it a highly inclusive and appealing event for a diverse range of shoppers.

Do You Really Save on Prime Day?

The savings on Prime Day can be significant, especially for Prime member-exclusive items. Historically, the prices for Amazon’s own hardware, such as Kindles, Fire Tablets, Fire TV Sticks, and Echo devices, are some of the lowest seen throughout the year during Prime Day. 

However, the level of savings can vary across different product categories. While many items do see substantial discounts, some may not be as heavily discounted as they appear. 

As a shopper, it’s essential to do your homework, comparing prices and ensuring you’re getting a genuine deal. Using price tracking tools or checking historical prices can help determine whether a Prime Day deal is truly a bargain.

Who Benefits from Amazon Prime Day?

Prime Day is designed to benefit Amazon Prime members by providing them with exclusive access to numerous deals and discounts. However, the benefits extend beyond just the shoppers. 

Retailers and third-party sellers on Amazon’s platform also gain significantly from the event. Prime Day drives a massive influx of traffic to the site, increasing visibility and sales for sellers. It also serves as an opportunity for sellers to clear out inventory, launch new products, and gain new customers. 

Additionally, the event helps Amazon itself by boosting Prime memberships, which in turn creates a more loyal customer base likely to spend more on Amazon throughout the year.

Last-Minute Strategies for Amazon Sellers to Maximize Prime Day Success

Selling on Amazon? It’s not too late to put yourself in the best position to have a great Prime Day. 

Here’s how:

Optimize Product Listings

Review and Improve: Ensure product titles, descriptions, and images are optimized with relevant keywords and are visually appealing to shoppers.

Increase Advertising Budget

Boost Ad Spend: Consider significantly increasing your ad spend, particularly for Sponsored Products. Some sellers increase their budgets by up to 300% for Prime Day to maximize visibility.

Set Up Last-Minute Deals and Discounts

Create Lightning Deals or Coupons: These can capture customer attention and drive more traffic to your listings.

Review Inventory Levels

Check Stock: Ensure you have sufficient stock of your best-selling products to avoid running out during the event.

Adjust Pricing Strategy

Competitive Pricing: Make sure your prices are competitive while still maintaining profitability. Consider strategies like product bundling or setting minimum order quantities.

Leverage Social Media

Promote Deals: Use your social media channels to generate buzz and drive traffic to your Prime Day deals.

Monitor and Adjust Campaigns

Real-Time Adjustments: Keep a close watch on your advertising campaigns during Prime Day and be ready to make necessary adjustments in real-time.

Improve Shipping Options

Attractive Shipping: Offer free shipping or upgraded shipping options to entice more Prime members to choose your products.

Be Flexible

Adapt Quickly: Stay prepared to pivot your strategy as needed, as Prime Day dynamics can be unpredictable.

Focus on Your Best Products

Promote Top Performers: Concentrate your efforts on products with good reviews, high ratings, and ample inventory to maximize impact.

How Canopy Management Can Help

As an Amazon agency, Canopy Management recognizes the immense potential that Prime Day 2024 presents for both sellers and shoppers. 

Events like Prime Day shine a spotlight on the importance of staying agile and informed in the Amazon marketplace. At Canopy Management, we’re committed to helping our clients navigate these high-stakes shopping events, turning the potential of Prime Day into explosive business growth and customer satisfaction.

What would adding 67% more organic sales mean for your brand?

When you combine the massive experience of Canopy’s Amazon Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post Amazon Prime Day 2024: Everything You Need to Know appeared first on Canopy Management.

Now, those two dates have combined to become the biggest online sales event of the year. 

According to data from Adobe Analytics, U.S. shoppers aggressively sought out online discounts during Cyber Monday 2023, ultimately setting a number of new spending records. 

To be clear, over Cyber Week 2023, online shopping was the name of the game. 

As reported by Mastercard. eCommerce sales over the five-day Cyber Week showed a 7.3% increase over last year, contrasting sharply with the modest 1.5% year-over-year rise for in-store purchases. 

The data signals that consumers continue to prefer the convenience of home delivery to battling with the crowds for store promotions.

Black Friday / Cyber Monday – By the Numbers

• On Cyber Monday, Americans totalled $12.4 billion of online purchases, up 9.6% from last year
• Online spending for Cyber Week – the five days from Thanksgiving to Cyber Monday – was up 7.8% year-over-year, totaling $38 billion.
• Monthly online consumer spending for November 1st through the 27th was up 7.3% for a total of $109.3 billion
• This year, US shoppers set a new Black Friday online spending record, totalling $9.8 billion — a 7.5% jump from last year
• Over half (60%) of the sales were from only five categories: electronics ($21.7 billion), apparel ($19.2 billion), furniture ($14.7 billion), grocery ($6.8 billion) and toys ($3.1 billion)
• There were a total of 200.4 million shoppers across websites and stores during Cyber Week, an all-time high
• Smartphone sales drove 59% of online sales on Thanksgiving
• 118.8 million people in the U.S. did it the old fashioned way and spent money at brick-and-mortar stores over Cyber Week

Cyber Week 2023 – Is It Too Much of a Good Thing? 

With the ever-increasing eCommerce competition, it’s no surprise that rather than constantly lowering prices, Amazon brands are carving out online-selling real estate by broadening their marketing efforts. 

Major retailers stretched out Cyber Week savings beyond the usual timeframe, with Petsmart, REI, Zappos and Nike among those companies continuing holiday promotions well past Cyber Monday itself.

Data from Salesforce supports the notion of earlier holiday discounts, revealing that retail sales kicked off sooner in 2023 compared to the prior year.

According to the National Retail Federation, over half of shoppers capitalized on premature deals, with 35% partaking in pre-Thanksgiving week spending.

Muted Black Friday enthusiasm signals budget-conscious consumers holding out for steeper markdowns ahead. This thriftier shopper mindset paves the way for a more subdued holiday sales season and potentially underwhelming Q1 earnings in 2024. 

This appears to be several years in the making. Almost three years ago, covid stimulus funds and excess pandemic savings fueled free-spending and permitted retailers to pull back on promotions in 2021. Then, supply chain turmoil soon overloaded inventories, and forced retailers to unleash deep 2022 clearance discounts to sell languishing stock. 

While those radical price cuts resuscitated revenues, they may have also set unrealistic bargain-hunting expectations for this year’s more selective shoppers. 

Data firms are predicting comparable holiday sales sluggishness in the coming months. Adobe Analytics projects a 4.8% uptick in US online revenue over the next two months compared to 2022. Though outpacing last year’s growth, this pace remains far below the 13% average annual pre-pandemic spike.

Point of Sale Financing Options are Skyrocketing 

Rising credit card rates and retailer fees are prompting shoppers to explore new payment options this holiday season. With budgets squeezed by high inflation and interest hikes, “buy now, pay later” (BNPL) solutions are gaining appeal. 

According to Sezzle CEO Charlie Youakim, consumer caution persists even as Cyber Monday spending spiked. Adobe Analytics data reveals BNPL adoption skyrocketed 42.5% year-over-year on that day alone. Youakim attributed the surge to shoppers seeking “to manage tighter budgets” and avoid extra charges from traditional payment methods.

The dramatic BNPL uptick indicates shoppers increasingly value flexible financing. As prices and rates continue climbing, retail analysts expect alternative payment solutions to become more mainstream, especially among younger, mobile-first consumers.

Amazon Advertising Margins Were Narrow

A number of Amazon ad agencies are in alignment that even though revenue growth and profitability are both increasing, that rise has been accompanied by elevated Amazon pay per click (PPC) expenses, and a decrease in return on ad spend (ROAS). 

This all adds up to a pretty small profit margin to play with. 

Advertising on Amazon has simply become more competitive. The fact that over Black Friday ROAS decreased (relative to 2022), might just indicate that Amazon shoppers were clicking on ads but holding out for Cyber Monday – and the hope of larger discounts – before clicking the buy button. 

What Can Amazon Sellers Learn from Cyber Week 2023?

The fourth quarter is crunch time for many online businesses. Financial futures rely heavily on performance during the holiday rush. With the year winding down, Amazon sellers are pulling out all the stops in hopes of strong Q4 sales that will propel them to hit key targets and end the year on a profitable note. 

This is especially true for those sellers that have to answer to investors, boards or lenders.

The big question is how to make sure that you’re taking full advantage of the busy shopping season. It’s not enough to cross your fingers and hope that a significant percentage of the sales will come your way. 

Here are a few ideas how you can set yourself up for success throughout the rest of Q4. 

Inventory Management Matters More Than Ever

The fourth quarter brings a tidal wave of customer demand that companies must adequately prepare for. Solidifying your supply chains and making sure you have greater quantities of key inventory, you stand a much better chance of meeting rising order volumes. 

Though matching exponential Q4 surges can be challenging, examining historical data gives you the best shot at having inventory on hand during this critical period. Take advantage of the increase in artificial intelligence-boosted software that can give you much more authentic projections of order quantities and real-time inventory estimates. 

Make Sure Your Amazon Product Listings are Fully Optimized

Captivating product listings help compel purchase during the high-stakes holiday rush. Enhancing titles and descriptions with seasonal keywords and search terms tailored to your top Amazon products resonates with shoppers that are increasingly focused on the perfect holiday gift. 

Employing sharp, evocative lifestyle imagery and video can place the spotlight on products and lead to spikes in fourth-quarter findability and conversions. Sellers who maximize Amazon A+ Content, building out immersive descriptions and supplemental visual assets, make it possible for their listings to stand out amongst the cyber flurry of holiday storefronts. 

Take advantage of the fact that Q4 buyers can be more impressionable during a celebratory holiday  mindset. Persuasive copywriting, SEO-rich narratives help drive conversions during this final sprint towards eCommerce profitability. 

Don’t Waste Your Advertising Dollars

Instead of an Amazon advertising arms race, and rather than indulging in excessive spending, the fourth quarter should be viewed as a time to carefully comb through your advertising budget to establish profitability “guardrails.”

On key shopping days such as Black Friday and Cyber Monday, many experienced Amazon ad specialists are looking closely at their bids and budgets hourly in order to prevent excessive expenditure and safeguard profit margins.

How Canopy Management Can Help

The 2023 holiday shopping season has already broken new records, even with economic uncertainty looming. As Amazon sellers look back at their Cyber Week numbers, important lessons emerge about consumer behaviors, competitive trends, and strategies for eCommerce success. 

Inventory planning, online listing optimization, alternative payment options, and restrained advertising are key ingredients sellers must embrace to make the most of the critical fourth quarter sales momentum.

eCommerce sellers that take the time to fine-tune their Amazon advertising and SEO to match emerging consumer patterns are going to stand a better chance of ending this year in the black.

If you’d like to put your finger on the scale and help ensure that you’re one of those fortunate sellers, now is a great time to reach out to the experts at Canopy Management. 

Canopy Management is a full-service marketing agency for Walmart and Amazon sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts. 

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post Record 2023 Cyber Week Spending Signals Online Shoppers Are Still Going Strong appeared first on Canopy Management.

• Black Friday online spending reached an all-time high of $9.8 billion, up 7.5% from last year.
• More than half of online sales revenue over Black Friday was through mobile shopping
• Shoppers in the U.S. are on track to spend $12 billion (or more) online over Cyber Monday

Black Friday Breakthroughs: A Dive into the Data

The landscape of online shopping is constantly evolving, and this Black Friday, Americans have not just followed but set new records, redefining the retail peak season. 

Adobe Analytics reports a new milestone with $9.8 billion in online Black Friday sales, a significant 7.5% year-over-year increase. Electronics, smartwatches, TVs, and audio equipment were the stars of the show. This spike follows a 5.5% increase in Thanksgiving Day sales, bringing the total to $5.6 billion.

It’s clear that eCommerce is not just thriving; it’s exploding. For Amazon sellers, these trends aren’t just numbers—they are the playbook for the coming year.

Mobile Shopping and Flexible Financial Solutions Add Fuel to the Fire

The convenience of mobile shopping continues to outpace traditional methods, with 54% of online sales made from mobile devices and a 10.4% increase in mobile purchases from the last year. With Cyber Monday projected to net a record $12 billion, growing 5.4% year-over-year, mobile devices are the front-runner in consumer preference.

At the same time, flexible financial solutions continue to help fuel online sales. As reported by Adobe, the use of Buy Now, Pay Later (BNPL) options surged by 47% on Black Friday, with consumers utilizing BNPL services for purchases amounting to $79 million. 

What Sold Best? The Online Favorites

Children’s toys and gaming consoles were the champions of Black Friday, with KidKraft playsets, Barbie dolls, and gaming consoles like PlayStation 5 and Xbox Series X leading the charge. 

Not far behind were Bluetooth headphones, smartphones, skincare products, cookware, and coffee makers.

Consumer Confidence Extends to In-Store Shopping

According to a Deloitte survey, 95% of Americans plan to holiday shop, with an average spend of $1,652. That number topped pre-pandemic levels for the first time and were up from 92% in 2022 and 88% in 2021, 

In-store traffic also saw a resurgence, with nearly a 5% increase from last year, showcasing the enduring value of brick-and-mortar experiences.

Health and Beauty, Jewelry, and Apparel stores experienced significant in-store visitor increases, while home stores saw a decline. 

The Robust American Consumer and the FOMO Economy

Amazon agencies such as Canopy Management are poised to help sellers capitalize on these trends. With Adobe Analytics predicting that shoppers in the U.S. are on track to spend $12 billion (or more) online over Cyber Monday, it appears that in spite of a slight slow down of the economy, consumers are increasingly opening their wallets and treating themselves a little bit after years of pandemic-era restrictions.

In a LinkedIn post, Laura Meyer, the Founder of Envision Horizons said that her clients were particulary dedicated to mobile shopping with 75% of their traffic coming from smartphones. Her feeling about the strength of the economy was even more interesting. 

Laura said that “the effectiveness of personalized advertising and impactful organic social media is driving an impulsive or FOMO (fear of missing out) economy that consumers simply can’t resist.”

For Amazon agencies, this data isn’t just a retrospective of success; it’s a roadmap for the future. Leveraging personalized advertising, optimizing for mobile, and engaging with consumers through organic social media are not just strategies—they are necessities for capturing the attention and wallets of the modern consumer. 

The data is clear: the opportunity for Amazon sellers to grow and prosper is monumental, and it’s here to stay.

If you would like to know more about how Canopy Management can help you level up your eCommerce brand on Amazon (or Walmart), reach out to us here. 

Canopy Management is a full-service marketing agency for Walmart and Amazon sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy”:

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post Black Friday 2023 Unveiled: Leveraging Record eCommerce Spending to Grow Your Amazon Brand appeared first on Canopy Management.

The Black Friday – Cyber Monday shopping event that’s traditionally marked by crazy crowds and hectic retail scenes is experiencing a revolutionary shift driven by AI. In 2022, a staggering $9.12 billion was spent online in the U.S. during Black Friday, propelled significantly by the strategic implementation of AI technologies. 

Over the last few years Amazon’s Black Friday sales have had to take a back seat to the technology-focused follow-up event on Monday. Last year, 2022’s Cyber Monday brought in almost $11 billion in revenue, and all indications point to yet another year of record-breaking success. 

Artificial Intelligence is Everywhere

And, as with seemingly everything else in the universe, artificial intelligence is going to put a very heavy finger on the scale. 

Competition on Amazon continues to heat up, and the margins that spell either success and failure are becoming razor thin. That’s why both Amazon sellers and price-conscious consumers are learning new ways of using AI to gain a competitive edge. 

With just a few days to go before this pivotal shopping occasion, Amazon sellers are increasingly harnessing the power of AI to refine customer experiences and capitalize on this crucial sales opportunity.

Among other things, AI helps unlock real-time inventory and demand information, increasingly intelligent pricing tools, ultra-targeted advertising, and streamlined customer service. While sellers stand to gain from increased sales, customers are sure to benefit from more precisely tailored offers, and even lower prices. 

AI makes it possible to comprehend customer wants, spot commercial opportunities, and provide customized shopping experiences. During the biggest shopping season, thriving in Amazon’s fiercely competitive marketplace requires a data-driven strategy.

However, AI’s abilities work on both sides of the selling equation. Amazon shoppers can also use AI to find better deals during Amazon’s Black Friday and Cyber Monday sales events. 

Here’s how. 

How Amazon Shoppers Can Use AI to Uncover Better Deals

For avid Amazon shoppers, the e-commerce giant’s Black Friday and Cyber Monday sales events mean enticing deals. But with millions of items and constant fluctuations in pricing and availability, finding the truly stellar bargains still requires work. This is where AI-powered shopping assistants can help.

By leveraging machine learning and natural language processing, tools like Amazon’s own Alexa can track and analyze pricing data across the site in real-time. Shoppers can ask about a product and receive up-to-date details on current pricing, price history, available coupons and comparisons to other sellers. This provides clarity on whether a deal is truly the lowest price versus similar items.

Some browser extensions like CamelCamelCamel even automate this tracking process. Shoppers simply set price drop alerts, and the AI notification system alerts them via email or browser pop-up when an item hits their target price threshold during Amazon’s holiday sales frenzy.

For shoppers looking to effortlessly uncover the very best Black Friday and Cyber Monday deals Amazon has to offer, AI assistants and price tracking tools are must-have companions. They simplify and optimize the bargain hunting process to save big this shopping season.

It doesn’t stop there. 

Here are four more ways AI is changing how both sellers AND customers interact with Amazon on Black Friday and throughout Cyber Week: 

1. Predictive Analytics for Amazon Inventory Management

Forecasting customer demand with any degree of accuracy has long been a challenge. For years, inventory management was essentially a guesstimate without accurate information into future trends and purchase behaviors. As a result, when demand surged during sales events like Black Friday, many sellers found themselves either overstocked or understocked. 

Many of these issues have been resolved through AI-powered predictive analytics, which forecasts customer behavior by utilizing massive volumes of data.

By analyzing purchase patterns, AI-driven predictive modeling help identify the latest consumer preferences and emerging trends

Sellers are able to use AI-enabled forecasting software to examine metrics like page visits, conversion rates, and search trends. This enables entrepreneurs to stock their best-selling items well in advance of Black Friday, in optimal quantities. In addition to increasing sales, they can prevent expensive overstock situations by planning the proper inventory. 

For shoppers, these advances are improving the overall shopping experience. After all, there’s nothing fun about missing out on great deals because the vendor has run out of inventory. 

2. Personalized Shopping Helps Connect Buyers and Sellers

In the hyper-personalized digital shopping landscape of today, generic product recommendations do not convert. Amazon can examine user behavior and data to determine each customer’s individual preferences by using AI and machine learning algorithms. After that, the platform may offer highly customized product recommendations based on their requirements and preferences. 

Some reports show that recommendations made by artificial intelligence account for upwards of 35% of what customers buy on Amazon with 88% of marketers admitting that AI plays a role in the fine tuning of their messaging to consumers. 

By presenting them with offers and promotions that are tailored to their interests, Black Friday offers an ideal chance to win over new customers. During periods of high traffic flow, small increases in recommendation relevancy can have a big positive impact on sales.

Better customisation also extends the duration of shoppers’ engagement with the platform. This raises the total customer lifetime value and raises the possibility of impulsive purchases.

More eyes on your Amazon product listings is never a bad idea.

3. Dynamic Pricing Strategies

Another constant challenge for Amazon sellers competing on popular sales days like Black Friday is figuring out the best price. Artificial intelligence-driven dynamic pricing technologies evaluate a variety of factors, including competitor prices, inventory levels, and demand projections. Importantly, they also suggest – in real time – the best price points. 

Sellers can use programming to optimize conversions and profits rather than depending solely on intuition to chase sales. 

Machine learning is used by tools like revenue intelligence platforms and repricers to find possibilities even in the midst of Black Friday turbulence. Their data-driven pricing tactics enable businesses to differentiate themselves from the competition and take advantage of very short-lived opportunities before others do. 

Critically, dynamic pricing helps diminish the need to choose between profitability and competitiveness. 

AI-enabled dynamic pricing also feels more transparent to consumers. It implies that the pricing reflects current market realities for bargain-hunting consumers. This gives consumers the assurance that, when out shopping on Black Friday, they are receiving the greatest deal possible.

And you know how much Amazon likes that! 

4. Targeted Advertising

Using artificial intelligence, millions of data points are analyzed by sophisticated algorithms, including past purchases, surfing habits, and even the depth of a page’s scroll. For Sponsored Product, sponsored brand, and display ad campaigns, this enables incredibly accurate targeting and customisation at scale. 

By identifying and engaging with their highest-probability customers, merchants and agencies can avoid spending money and time on the wrong demographics. 

At the same time, AI-fueled targeted advertising makes it more likely that instead of pointless advertisements, shoppers see the ads that closely match their demands when they shop. AI boosts the number of clicks, engagements, and purchases from Amazon ads by using audience-specific messaging and language that is conversion-focused. 

Indeed, a study by eMarketer estimates that by 2024, over 91% of digital display advertising will be programmatic, and powered by AI.  

Again, that’s one more way that every year when Black Friday comes around, AI’s targeted advertising capabilities means that busy consumers will see more of the ads that they’re interested in seeing. 

Winning the Buy Box is your reward for that. 

How Canopy Can Help 

Artificial intelligence is radically changing online shopping experiences by bringing never-before-seen automation and personalization to every stage of the purchasing process. 

Canopy Management has long relied on our industry-leading e-commerce pros to distance ourselves from our nearest competitors. They also help us to make a lot of money for our partners. Now, by training and integrating AI systems, our experts have even more bandwidth to dedicate to one-on–one interactions with their customers. 

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts. 

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

Frequently Asked Questions

What is Black Friday?

Black Friday is the day after Thanksgiving where retailers offer major sales and deals, marking the beginning of the holiday shopping season. It gets its name from the point in the year where retailers’ profits often are able to go “into the black” or attain profitability due to the increased spending by consumers.

When is Black Friday 2023?

Black Friday 2023 falls on November 24th. However, Black Friday sales now often start earlier on Thanksgiving Day or even before at many major retailers. 

What is Cyber Monday? 

Cyber Monday is the Monday after Black Friday, focused on online sales and deals. In 2022, Cyber Monday brought in almost $11.3 billion in revenue on Amazon alone, even more than Black Friday.

How can AI help Amazon sellers on Black Friday?

AI provides Amazon sellers invaluable insights into predicting consumer demand, optimizing inventory, dynamically pricing items, and targeted advertising to maximize sales.

How does AI improve the shopping experience on Black Friday?

Consumers benefit from AI via customized product recommendations matching their interests, confidently finding the best deals as prices change in real-time, and getting instant support for any issues. This results in higher satisfaction and more sales conversions.

The post Navigating Amazon Black Friday: 4 Ways AI is Transforming the Shopping Event  appeared first on Canopy Management.

Yesterday I wrote about Amazon’s new AI image generator. Yes, that was the sexy reveal of the day, but Amazon wasn’t finished, not by a long shot. 

Sometimes it can feel like Amazon advertising is the center of the ecommerce universe. In many ways, that’s because it is. At the unBoxed 2023 conference, Amazon Ads announced a wide range of new capabilities that have given advertisers new tools and applications across ad campaign planning, activation, and measurement. 

Multi-Channel Selling Requires a Sophisticated Ad Platform 

With selling on Amazon increasingly becoming a multi-channel endeavor, maintaining consistency and transparency across parallel advertising efforts has become a trouble spot. 

At unBoxed 2023, it appears that Amazon is listening. 

“Advertisers tell us demonstrating the impact of their marketing is their biggest challenge, and that they are still having difficulty measuring performance across the customer journey. They need more actionable insights to reach current and potential customers at scale,” said Kelly MacLean, vice president of Amazon DSP.

Amazon Ads announced several complementary capabilities across multiple platforms including, Amazon DSP, Amazon Ads APIs, and Amazon Marketing Cloud (AMC).

Amazon’s stated goal is to empower advertisers through more holistic audience insights; advanced campaign planning, activation, and optimization controls; and comprehensive measurement.

A New “Clean Room” Data Solution

Do you feel your eyes start to glaze over any time there’s talk of “cloud” computing? It’s hard enough to wrap your mind around an ad platform or operating system, let alone something that’s up in the cloud. 

In this case, it’s well worth stretching ourselves a little bit. As the deprecation of internet cookies closes in on third-party data, we’re all looking for new, relevant data sources to help inform our – expensive – advertising decisions. 

Amazon Cloud is a very big lever that sellers have been able to pull to find new ways to take advantage of audience targeting. 

The solution has to do with something called a “clean room.”

A data clean room is a digital space that allows for the collection (and study) of aggregated and anonymized user information. The clean room makes it possible to protect the user’s privacy, while letting advertisers target a specific demographic and make like-for-like comparisons. 

Amazon’s – just released – Publisher Cloud is the first and only clean room solution that enables a publisher to analyze its first-party signals with Amazon Ads insights to create deals optimized for reach. Amazon says that “publisher deals are made available for activation in Amazon DSP through a single, streamlined workflow.” 

This matters because now you’re better able to understand how contextual signals index against Amazon Ads audiences that are in-market for products, such as pet supplies or cookware. That way you can construct a specific deal to reach those niched-down shoppers . . . sitting in front of their televisions. 

Why Amazon’s New Sponsored TV Ad Solution Matters 

Also at unboxed, Amazon introduced Sponsored TV, a Streaming TV ad solution for brands of any size to connect with new customers in the most unthreatening place possible, their living rooms.

Amazon says that the ad solutions are “pre-packaged with retail aware, shoppable ad formats.” 

Sponsored TV allows marketers to buy Streaming TV with the same flexibility of Amazon Ads self-service ads — no minimum spend requirements or upfront commitments. With this launch, Amazon has revealed that campaigns will be optimized in real time, simplifying the complex process of buying programmatic TV ads.

Amazon advertisers can quickly get started with Streaming TV. There are no minimum spend requirements. Additionally, as mentioned above, access to Amazon’s first-party insights help brands reach engaged audiences that are already halfway to the Buy Box. 

More Amazon unBoxed Updates 

Amazon has been busy. Here are just a few of the additional updates that Amazon revealed over the past 24 hours. 

Strategic Campaign Planning

With multi-channel selling rapidly becoming the norm, Amazon’s recently updated cross-channel planner – part of a new media planning suite in Amazon DSP – provides important insights related to audiences and supply, across both Amazon and third-party sites and apps. 

Advertisers can drill down to study reach by channel then decide where to duplicate reach based on campaign performance and allocate campaign budgets correspondingly. 

Sponsored Products Campaigns for Premium Apps and Websites

At unBoxed 2023, Sponsored Products campaigns have been extended to premium apps and websites starting in the US, including Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands like Lifehacker and Mashable. 

Amazon says that the ads will “link to the Amazon product page, making it simple for customers to move from inspiration to browsing or buying, in just one or two clicks.”

Amazon DSP Goal-Based Bidding

Continuing to lean into their underutilized advertising format, demand side platform, or DSP, Amazon DSP has just launched goal-based bidding. Advertisers can specify a performance target for their campaigns and allow Amazon DSP to automatically optimize their bids in real-time. That will help optimize distribution at their performance target. 

Focusing on advertising goals is an intuitive process and this update makes it possible to maximize delivery at a performance threshold that you’re able to easily define. 

For example, this update allows you to maximize your campaign goal, such as conversions, while at the same time adhering closely to a specified target cost per action (or CPA).

How Canopy Management Can Help

Selling on Amazon can be pretty straightforward. 

The problem, as always, will come down to two things; bandwidth and ability. Maybe you have the ability, or lack the time. Maybe it’s the other way around. If either case is true, Canopy Management is here to help. 

Canopy’s Amazon Advertising team has a long, successful history of helping some of the biggest brands on Amazon get noticed on the increasingly crowded marketplace. In 2023, Amazon Advertising has become the big leagues, and requires professional level expertise to not just survive, but thrive. 

Want to know how to level up your own brand’s Amazon advertising, just ask!

The post Don’t Miss the Latest News From Amazon Unboxed 2023! appeared first on Canopy Management.

Unfortunately, that increase in permissions wasn’t accompanied with corresponding artistic skills.

Today, at unBoxed 2023, Amazon did something about that oversight.

Amazon has just launched image generation in beta – incorporating it into their pay per click (PPC) ad platform. In doing that, Amazon has made it (theoretically) possible for anyone to make high-quality, unique images!

For many digital advertisers, that created a problem. After all, what good is all that freedom without the ability to put it to use. 

In a March 2023 survey, Amazon found that among advertisers who were unable to build successful campaigns, nearly 75% cited building ad creatives and choosing a creative format as their biggest challenges.

We’re going to take a closer look at AI-based creatives, but first . . . 

What is Amazon unBoxed? 

Amazon unBoxed is an annual conference hosted by Amazon Ads. The ecommerce giant uses the conference to announce updates and new innovations designed to help companies connect with customers, and grow their brand. 

Amazon says that for 2023, “we’re showcasing fresh insights from industry leaders, training and certification classes, engaging breakouts, interactive demos, after-hours events, and an exclusive musical performance.”

It’s no surprise that one of the first reveals from Amazon unBoxed 2023 has to do with generative AI, or artificial intelligence. The marketing side of the house has long used AI for modeling and measurement. This has gone a long way towards shoring up the loss of data from the restrictions to third-party data. 

Interestingly, particularly to creative types – and Amazon agencies such as Canopy Management – these newer generative AI tools will almost certainly help streamline the development of creative advertising assets. 

Perhaps most interesting to Amazon Management agencies is the ability to use these powerful AI-based images in the extensive testing campaigns that are a foundational aspect of listing optimization strategy.

Testing multiple versions of similar imagery just get a whole lot easier!

What Did Amazon Just Launch? 

Amazon Ads has just launched image generation in beta—a generative AI solution designed to simplify the process of image creation. Amazon’s goal is to remove creative barriers and help brands to produce evocative lifestyle imagery while also helping improve their ads’ performance.

“Providing tools to make image generation simple and easy is another way for us to support advertisers while also making the ads our customers see more engaging and visually rich,” said Colleen Aubrey, senior vice president at Amazon Ads Products and Technology. “It’s a perfect use for generative AI: less effort and better outcomes.”

Essentially, what Amazon just launched revolves around the power of lifestyle imagery to drive public opinion, AND get more clicks on your Amazon product. They do that by using AI to move beyond a simple representative image to one that immerses the viewer in an evocative, emotionally resonant context. 

AI Images Can Increase Click Through Rates Up to 40% 

Amazon says that “when that same coffee mug is placed in a lifestyle context—on a kitchen counter, next to a croissant—in a Sponsored Brands mobile ad, Amazon has seen that click-through rates are more than 40% higher compared to ads with standard product images.”

AI image generators use artificial neural networks to create images from scratch. These generators can create original, realistic imagery based on textual input. The internet is already full of examples showing just how far AI images have come in the last few months. The growth has been nothing short of exponential! 

The possibilities for advertisers are almost endless. 

How to use Amazon’s AI image generation

Within the Amazon ad console, advertisers simply select their product and click “Generate.” The tool then leverages generative AI to deliver a set of lifestyle- and brand-themed images, based on product details, in a matter of seconds.

One fascinating aspect of this lies in the ability to test multiple variations of similar images. Canopy Management’s Creative Services team will be able to use the robust reporting capabilities made possible by modern AI to fine tune the images click through rate (CTR) for micro niches with the click of a button.

Amazon AI image generation 101

AI image generation uses generative models combined with your own product information to create unique brand-themed product images. You’re limited only by your own imagination and vision.

What are the benefits of Amazon AI image generation?

AI image generation functions as an immense creative lever, allowing brands of all sizes to play on the same, level Amazon field.

How Canopy Management Can Help

Selling on Amazon can be pretty straightforward. 

The problem, as always, will come down to two things; bandwidth and ability. Maybe you have the ability, or lack the time. Maybe it’s the other way around. If either case is true, Canopy Management is here to help. 

Canopy’s Amazon Creative Services team has a long, successful history of helping some of the biggest brands on Amazon get noticed on the increasingly crowded marketplace. Now, Amazon has handed them a very cool new tool to use. Just think what Canopy’s Creative wizards can do with it. 

Want to know how to incorporate AI into your own listings, just ask!

The post Breaking News from Amazon Unboxed 2023 – Self Serve AI Images! appeared first on Canopy Management.

According to Amazon, Prime members saved over $1 billion through millions of deals during the two-day October launch of Prime Big Deal Days. 

It’s also a pretty solid kickoff to the holiday shopping season! 

While most of the sales were largely driven by traditional discounts and promotions, more than a few brands took advantage of a relatively new Amazon program, Buy With Prime. 

That makes sense. Not only does Amazon charge a fee on each order, but because participation in the program requires brands to use Amazon’s fulfillment network, from that point it’s an easy downhill slide right into full Amazon FBA participation and entrenchment in the Amazon ecosystem. 

That’s not the only thing that Amazon must be happy about. From a quick look at LinkedIn, there appears to be a lot of positivity for what the holiday season will bring to Amazon sellers. 

Industry-Wide Momentum Propels Amazon Sellers

Here’s what a few ecommerce companies had to say:

Tinuiti was quoted that, “this event certainly felt bigger than last year’s, with more brands feeling prepared.” Perpetua shared that YoY sales were up 16% compared to last year’s PEAS. Pacvue posted that Attributed Sales were up 35% from last year. Finally, CommerceIQ said ordered revenue exceeded Amazon’s previous October Sale (Prime Early Access Sale) by 63%. 

Canopy Management’s Advertising Wins

Meanwhile at Canopy Management, our Amazon Advertising teams were riding a rocket ship! 

In the Amazon Pets category, more than a few Canopy partners enjoyed best ever single days while gaining multiple BSR tags throughout the day. 

One partner hit approximately 2.2 million in total sales on the first Prime Day alone at a 7.70% total advertising cost of sale (TACoS).

Multiple partners in the Beauty & Personal Care category experienced big jumps in sales during the two-day Fall Prime Day with sales growth versus last year averaging 131%. 

A single most impressive data point? For one partner, total units sold were 4,518, with an incredible TACoS number of 2% 

All in all, for Canopy partners, Fall 2023 Prime Day was one for the record book! 

As Amazon’s marketplace grows in sophistication, strategic, carefully crafted advertising campaigns are the only way to stand out and compete. 

Canopy’s industry-leading Amazon advertising wizardry creates visibility for your brand, and ultimately, a lot more sales. 

If you’re unsure about whether you’re on the right path with your Amazon ad strategy, or just want a second opinion on your Amazon presence, Canopy Management is here to help.

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

Canopy doesn’t merely guide; it transforms your Amazon journey, ensuring each product sourced and each strategy implemented is fully supported by industry-leading, repeatable processes. 

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post Amazon’s October Prime Day Wins – What You Need to Know! appeared first on Canopy Management.